Common Thread grew out of a longstanding interest in design, heritage and the stories held in materials, places and the things we live with.

​

I’ve always felt that objects carry memory, skill and meaning, and that way of looking at the world shapes how I approach the creative businesses I work with today.

​

After working in London for over a decade with a number of respected fashion, interiors and lifestyle businesses, I founded what is now Common Thread in 2013 (formerly FISHERS), to offer a more considered approach to communications and creative consultancy.

​

Authenticity and honesty sit at the centre of my work. I feel that communication cannot be manufactured from the outside. It has to begin with a proper understanding of what is already there: the values, methods, materials and decisions that give a practice its character.

​

I work with independent, design-led studios, makers, sustainable brands and institutions to help them express their work more clearly. My background spans PR, editorial, styling and creative direction, which means I am able to look at a practice as a whole: its story, identity, imagery, visibility, partnerships and public voice.

​

My approach is tailored and collaborative. I take time to understand how each client thinks, what they care about and where they want to go, before shaping a strategy that feels useful, accurate and true.

​

Over the years, I have built strong relationships with editors, stylists and writers across interiors, design, craft and lifestyle. My work is never just about coverage. It is about helping a business become better understood, more confidently expressed and more clearly placed in the wider cultural conversation.

​

My work is for people and businesses that care about how things are made, how stories are told and how thoughtful work finds its place in the world.