Common Thread grew from a lifelong love of design, heritage, and the quiet power of storytelling.

For as long as I can remember, I’ve been drawn to the beauty of well-made things — the craftsmanship behind a piece of furniture, the texture of natural materials, the way objects and spaces hold memory. I grew up in a family of collectors and creatives, surrounded by antiques and stories. I learned early that the most meaningful things are rarely the loudest; they are subtle, enduring, and full of soul.

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That philosophy shapes everything I do.

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After working with some of the UK’s most respected fashion, interiors and lifestyle companies, I founded Common Thread in 2013 (previously FISHERS) to offer something quieter and more considered: a slower, more thoughtful approach to communications and creative consultancy. One that honours the integrity of the work and the people behind it.

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At its heart, Common Thread is about the story — your story.

Meaningful communication begins with truth. I work closely with independent, design-led studios and makers to help them share what they do in a way that feels clear, intentional, and emotionally intelligent. With a background spanning PR, editorial, styling, and creative direction, I support clients holistically — from shaping narrative and refining identity to guiding visibility across press, partnerships, and digital touchpoints.

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My approach is bespoke, steady, and grounded in the values that make your practice unique. I take the time to understand how you think, what you care about, and where you hope to go — then shape a strategy that reflects that with clarity and coherence.

Over the years I’ve built trusted relationships with editors, stylists, and writers who genuinely value craft and design. I know how to open the right doors — but more importantly, I help ensure that what’s behind those doors feels honest, aligned, and true to your vision.

Common Thread is not simply a consultancy; it is a creative partnership. Quietly behind the scenes, I’m here to support your growth, protect your integrity, and help your work speak with confidence, calm, and purpose.