COMMON THREAD
Services


Thoughtful PR for Design Focused Companies
Crafting narratives as considered as the products they represent.
What I
Offer
01 MEDIA RELATIONS
Media relations isn’t just about coverage—it’s about connection. I take a tailored, relationship-first approach to every placement, ensuring your brand is seen by the right people, in the right way, and in the right places.
Whether it’s national print, digital platforms, or thoughtfully chosen influencers, I work with editors and tastemakers who genuinely value craft and design.
What I offer:
– Thoughtful, proactive media outreach across print, digital, and social
– Beautifully written, purposeful press releases that reflect your brand’s voice
– Coordination of intimate, well-considered press trips and experiences
– Strategic reputation management, trend forecasting, and founder profiling
– Strong, trusted relationships with key editors, stylists, writers, and bloggers
– Media-facing competitions, promotions, and brand-aligned reader offers
– Awards and industry accolades: strategy, submissions, and support
– On-the-ground presence and visibility at trade shows and exhibitions
– Authentic brand partnerships, curated influencer outreach, and ambassador programmes
– Event concepting and press management with an editorial eye
Everything is grounded in thoughtful storytelling—never pushy, always considered. I focus on building long-term brand presence through meaningful, well-placed connections that reflect your values and vision.
03 DESIGN
Beautiful design tells a story before a word is spoken. Whether you're starting from scratch or evolving an existing identity, I offer creative direction that honours your brand’s essence—quietly confident, carefully considered, and visually refined.
Working collaboratively with trusted designers and creatives, I guide the process to ensure every visual touchpoint feels intentional and aligned.
What I offer;
– Creative direction for logo design and visual identity
– Full rebranding support with clarity, care, and cohesion
– Printed brand collateral: brochures, lookbooks, postcards, and press packs
– Elegant, considered stationery design for a tactile brand experience
– Brand refreshes that breathe new life into your identity while preserving its soul
Design should feel like an extension of your values—something that holds your story and elevates it, simply and beautifully. I help shape that with a quiet hand and a clear eye.
02 MARKETING
marketing with meaning. I help design-led brands articulate who they are and how they show up—visually, verbally, and strategically. Whether you're refreshing your messaging, planning an event, or refining your digital presence, I bring a calm, creative approach grounded in clarity and cohesion.
This is about creating a presence that feels intentional, beautifully aligned, and deeply rooted in your brand’s DNA.
What I offer:
– Development of brand messaging and positioning that feels authentic and clear
– Website and photography audits to refine your visual and verbal identity
– Industry insights and strategic guidance shaped by real market knowledge
– Email marketing support and database strategy to nurture your audience
– Guidance on online distribution platforms to reach the right buyers
– Social media consultancy and strategy rooted in storytelling, not trends
– Creation of digital content calendars that reflect your tone, values, and seasonality
– Hyper-local marketing strategies for location-based impact
– Event scheduling and coordination, from intimate previews to larger brand moments
Everything is designed to support thoughtful growth—less noise, more resonance. I’ll help you show up with purpose, consistency, and style, wherever your audience finds you.