Using furniture as a vehicle to explore wider ideas of sustainability, underpinned by business strategy, visual identity, sales action, and a considered communications and PR approach.

Guest Lecturer in Brand Development at the Royal College of Art - London.

Working closely with Curiousa to shape the communications strategy, support events and marketing activity, and business strategy.

Organising events for the Mayfair store, working closely with Vogue House and a circle of VIP clients to establish its profile.

Holloways of Ludlow — media relations and brand positioning, strengthening visibility across design, architecture, and lifestyle press.

Shaped the communications strategy for a start-up contemporary gallery, establishing its voice, positioning, and early media presence.

Co-founder. Established the business infrastructure from startup, overseeing strategy, logistics, press relations and marketing.

Beau Vamp — strategic media relations and brand positioning within the contemporary design and interiors space.

Media relations and positioning for NOVE, establishing a clear and confident presence across design-led platforms.